“The Man Who Walked Around the World,” is a stunningly effective brand narrative for Johnnie Walker. It’s not just the glossy production values, the legitimate film star presence of Robert Carlyle, or the seamless one-shot camera angle–although all those elements help, of course. The short film manages to tell a story that is at once [...]
With families spread across statelines, and the globe you’ve got to love products that bring traditionally shared experiences closer — like storytelling. Or story creation to be more precise. That’s what you get with Storybird, an online tool that lets Bella in San Jose, take turns crafting a story with Grandma in Des Moines. Selecting [...]
You will need: 1 award winning photographer 1 award winning graphic designer 1 signature cocktail (or several to taste). A packet of mixology and a dash of lime. Mix together and you get We Shoot Cocktails, New Jersey based image-makers for mixologist and their drinks. Food photographers are all the rage but doesn’t this sound [...]
Just came across this identity ensemble by Mucca Design for a neighborhood market and cafe Brooklyn Fare. The aim was to use design to compete with the national grocery stores. They’ve done so using four colors a friendly type face to match the friendly copy that can be found in the store as well as on [...]
Happy cows live in the UK not California? Scientists at Newcastle University found that naming a cow will produce 75 gallons more milk than a cow treated as just one of the herd. It turns out that just like humans “cows also feel happier and more relaxed if they are given a bit more one-to-one [...]
There’s really no excuse to have a poor brand image these days. We like Inkd. Its an online marketplace where you can get original graphic designs for marketing materials. There is also Stock Layouts but we like Inkd because is gives the impression that some careful curation has taken place. As more these identity marketplaces [...]
Copyright © 2010 Sky Castle .