What: If you’re an entrepreneur interested in exploring how you can advance your message, you’ll want to listen to the new episode of the Sky Castle Podcast. We speak with David Mathison: Media expert, high-tech entrepreneur, and author of the book Be the Media: How to Create and Accelerate Your Message…Your Way. He reveals how you can take something you’ve created and build it into an income-generating endeavor.
How: Go beyond using media, particularly social media, for a once-in-a-while marketing push. Stop waiting to be discovered and beholden to big media. Mathison advocates developing a more strategic approach, by building your platform and creating a fan base. Nurturing your audience through a variety of formats using readily available technology tools.
Why: There’s a lot of chitter-chatter about how social media can work magic for businesses. There is also a fair bit of information on the tools, the dos and don’ts but nobody really tells you how to pull it all together in a plan that’s designed to build more income generating opportunities as you grow, and gain support for your product or cause. The model presented can be integrated by anyone with a good idea.
Book Giveaway: Be the Media: How to Create and Accelerate Your Message…Your Way.
To participate, simply leave a a tip for other entrepreneurs trying to launch their businesses using social media. Tell us what works. To enter include the word TIP at the start of your comment. We’ll pick the one tip we like best and send over a copy of Be The Media to the entry winner. The giveaway closes October 5th so get in your tips before then.
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